All-round service
Your sales-boosting coffee expertise programme
Our service package contains:
Quality and know-how
Consistently excellent coffee quality
Location analyses and ongoing support
Constant monitoring of your success
Tried-and-trusted sales support
Lift sales with our sales promotion programme
Training and quality checks
Over 80 years of coffee experience for your POS
A private label from the private roastery
Coffee expertise to enhance your brand
Quality and know-how
Selected coffees – from the bean to the cup
We vouch for the quality of all coffees that we process. We work closely together with selected quality farmers and carry both organic and Fairtrade seals. We can trace the origin of every bean that we process. All of which ensures a unique all-round coffee quality.
Gentle roasting
Drum-roasting coffee gently by hand releases the aromas and ensures an exquisite flavour that is worlds away from standard industrial roasting. As well as this, we roast beans from each origin separately. Our customers always receive individual products that are freshly roasted to order.
Optimum settings for your coffee machine
An excellent coffee is only as good as the quality of its preparation. Our baristas will help you to provide your customers with top quality verified on location – and a unique taste experience that will be reflected in your sales.
In-depth and wide-ranging service
So that your coffee specialities enjoy the sales that they deserve, we will accompany you from the initial location analysis all the way to the product launch. As a customer of our private roastery, you will also benefit from our expert advice on an ongoing basis.
Checking
- Determining the profitability of current coffee products
- Analysing the product range and sales figures
- Determining the type and number of machines required
Sales revenue through coffee specialities does not happen by accident. We conduct profitability checks to determine profit margins at current levels of product usage and sales prices. We will visit your outlet (or outlets) to inspect your machinery and sales promotion at the point of sale. Following our location analysis, you will receive a detailed report with clearly recommended courses of action.
Planning
- Optimising product range and sales prices
- Defining use of machines and tableware
- Designing sales promotion in the outlet
- Preparing employee training
With the results from our location analysis, we work together with you to develop an individual package of measures. In doing so, we also factor in details such as the choice of tableware to ensure that the filling volume is correct and that the cups and saucers are dishwasher-proof and easy to use. In our product range planning, we not only define the ideal price, but also create the exact product you are looking for through individual components and in-house blends.
Overseeing
- Establishing quality management
- Training employees at all levels
- Preparing manuals for outlets
- Updating sales promotion programmes on an ongoing basis
We oversee the product launch at all levels. After all, even the best products can fail to take off if sales management, outlet management and outlet staff do not all pull together. In our training sessions, we convey the potential of your premium coffee specialities and how to prepare them. The manuals in your outlets also provide tips on the best way to prepare your coffee specialities.
Tried-and-trusted sales support
Lift sales with our sales promotion programme
Stimulating a demand for coffee
Coffee is a typical spontaneous product. Product displays and customer stoppers advertising quality coffee in front of outlets have long since proven their effectiveness in attracting customers inside.
Showcasing quality coffee
The only way for a product to win over customers is by conveying quality. We work together with you to ensure that this product group reaches your customers, thereby enhancing the premium image of the outlet as a whole.
Conveying coffee expertise
Experience shows that, wherever coffee expertise is conveyed consistently, this soon leads to a steady increase in sales. As well as ready-made or individual sales promotion packages, our baristas can provide sales training for your team.
Enhancing coffee expertise
Your outlet’s systematic focus on coffee expertise goes into the finest detail. Everything from the large coffee board to the small inspection sticker on the machine makes it clear that your outlet is synonymous with coffee expertise.
Seamless integration
However you wish to convey your coffee expertise – through the Vollmer premium roast brand or your own brand – we are happy to be of service.
Training and quality checks
Over 80 years of coffee experience for your POS
So that the full taste of our quality products can come to the fore, we will assist you in training your staff and optimising the settings of your coffee machines on location. We know from experience that your customers will taste the difference. In our barista training, we explain to your staff in easy steps how they can offer a consistently high quality of tea and coffee on a daily basis.
Our coffee experts will assist you in optimising the machine settings for the specific product range – from examining the hardness of the water to the grinding degree and pressure settings. We also carry out regular quality checks on request so that you can be sure of consistently high coffee quality at all times.
Water
Roughly 98% of a cup of coffee consists of water. For the best possible coffee, we recommend soft water that is rich in oxygen and low in limescale.
Temperature
The ideal water temperature is between approximately 90 °C and 96 °C.
Grinding degree
Each type of coffee and method of preparation calls for coffee and water to come into contact for a different amount of time. The grinding degree influences the optimum extraction of the coffee aroma.
Pressure
Having an optimum and, above all, a constant brewing pressure of 9 to 10 bars ensures that espresso is neither too watery nor too bitter. Good espresso has a syrupy consistency with a hazelnut-brown crema.
The Vollmer POS training programme
We provide coffee and tea training for your staff and optimise the machine settings to your coffee type and in-house set-up. This will bring out the full taste of our premium products – your customers will taste the difference!